- Inspired by the shared values and traditions of Canadians being kind to each other and making everyone feel welcomed and included, the 60-second TV commercial and children's book feature a heartwarming story about a difficult journey to find a new home in a foreign land
- "A Nest in the North" is available for purchase at anestinthenorth.ca with 100 per cent of proceeds donated to the UN Refugee Agency
Tim Hortons is launching its holiday campaign today with a 60-second TV commercial and a children's book called "A Nest in the North," with 100 per cent of the proceeds from book sales being donated to UNHCR, the UN Refugee Agency.
"Our holiday campaign is inspired by the shared values and traditions of Canadians being kind to each other and making everyone feel welcomed and included. These values are never more relevant than during the holidays – kindness is a gift we all have in us to give," said Hope Bagozzi, Chief Marketing Officer of Tim Hortons.
The holiday campaign features a heartwarming story about having to leave home under difficult circumstances and seeking a new life in a foreign land. The whimsical campaign includes a Canadian Goose as the welcoming figure who takes in newcomers, even if they're from a different flock.
To accompany the TV commercial entitled "KindNest," Tim Hortons co-developed "A Nest in the North" with Veronika Kotyk, an illustrator and graphic designer who made her journey to Canada from Ukraine in June 2022.
"I'm extremely grateful for the chance to share a story so close to my own personal experiences and the experiences of many others who were forced to leave their 'nests' for different reasons," said Kotyk.
"A Nest in the North" is available to purchase as a hard-copy book or eBook at anestinthenorth.ca and 100 per cent of proceeds from sales will be donated to the UN Refugee Agency.
"We're thrilled to have worked with Veronika to create this beautiful book and to be donating 100 per cent of the proceeds from sales of the book to UNHCR," said Bagozzi.
"This story so eloquently captures the essence of forced displacement, and as UNHCR, the UN Refugee Agency, we are excited to see it reach Canadians," says Valerie Agawin, Interim Head of Private Sector Partnerships, UNHCR Canada. "We encourage all Canadians to show their support and thank everyone involved in making this special partnership happen."
"KindNest" and "A Nest in the North" were developed in partnership with creative agency GUT Toronto.
TV COMMERCIAL CREDIT LISTTIM HORTONS
President - Axel Schwan
Chief Marketing Officer - Hope Bagozzi
Sr. Director, Marketing Communications - Solange Bernard
Sr. Director, Integrated Marketing & Media – Nicole Avery
Sr. Manager, Marketing Communications - Heather MacLeod
Manager, Marketing Communications - Nishtha Sharma
Director, Digital & Social – Youri Hollier
CCO & Partner: Juan Javier Peña
Managing Director: Ryan O'Hagan
ECD: Brynna Aylward
ACD: Laura De Santis
ACD: Sophia Kossoski
ACD: Eva Feldman
Art Director: Daniel Zhang
Art Director: Angelica Frank
Copywriter: Christopher Vena
Copywriter: Christina Gregoire
Head of Production: Renata Neumann
Director of Production: Athena Kouverianos
Senior Producer: Kelly Mark
Producer: Dennis Soler
Group Account Director: Elizabeth Reyna
Account Director: Tyler Yukich
Account Supervisor: Laura Cavalcanti
Account Supervisor: Carla Gomez
Account Executive: Mariana Campos Pastrana
Creative Resource Manager: Beth Barnes
CSO: Dino Demopoulos
Sr. Strategist: Gvantsa Datuashvil
Jr. Strategist: Lisa Clark
Content Director: Emily Barnes
Social Strategist: Gastón Figallo
Content Strategist: Victoria Vecchio
Production Company: Rebolucion
Director: Sebastian López
CEO: Ezequiel Ortiz
Exec producer: Wada Gallardo
Producer: Emiliano Bonda
Post coordinator: Mariano Olivari
DoP: Manuel Bullrich
Editor: Sabrina Mottino
Post: Ratio VFX
Color grading: Maria Carretero
Audio Mix and Music: Grayson
Illustrator: Veronika Kotyk
Printing Company: R.R. Donnelley
French adaptation: The French Shop
Digital Media: Media.Monks
PR: Craft Public Relations
Production Resources: APR