A pillar of the Tim Hortons sustainability platform Tims For Good is a focus on serving meals with ingredients that guests can feel good about.
The new Tim Hortons Steak and Egg Breakfast Sandwich features 100 per cent Canadian seasoned beef that is free of artificial colours, flavours or preservatives and is sourced right here at home.
Tim Hortons is proud to partner with Canada Beef and support a community of over 60,000 Canadian beef farming and ranching families who raise the beef we serve to our guests from coast to coast to coast.
“As part of Tims For Good, we are committed to local sourcing of other key ingredients domestically as much as possible. In Canada, our milk, cream, butter, cheese, eggs, and potatoes for our hash browns and wedges are sourced from Canadian farmers and suppliers,” said Paul Yang, Senior Director of Innovation and Sustainability for Tim Hortons.
“Supporting Canadian farmers and food producers is something that’s really important to us at Tim Hortons, and we know it’s important to our guests too.”
“Canadian beef farmers and ranchers raise some of the best beef in the world and we are very proud that Tim Hortons is featuring it in the new Steak and Egg Breakfast Sandwich,” said Rod Koning, Executive Director, Channel Marketing for Canada Beef.
“Our ranchers and farmers very much appreciate Tim Hortons commitment to Canadian-sourced ingredients in offering great food to their guests.”
In addition to our sourcing of 100 per cent Canadian seasoned beef that is free of artificial colours, flavours or preservatives, Tim Hortons biscuits and butter croissants are also examples of menu items that have already been reimagined by the culinary team without artificial colours, flavours or preservatives.
Visit the Tims for Good section on the Tim Hortons Newsroom for more information about the three pillars behind the sustainability platform: people and communities, food and beverage quality and the planet.