Camp Day 2020 certainly looked different due to the COVID-19 pandemic, but thanks to the support of Tim Hortons restaurant owners, team members, sponsors and the public, we were able to raise nearly $11 million!
The proceeds from all hot coffee, iced coffee and bracelet sales were donated to Tims Camps. These funds will go towards helping kids from disadvantaged circumstances attend our life-changing, multi-year camp program.
Despite the challenges of the COVID-19 pandemic, the 2020 fundraiser was a huge success thanks to the generosity of guests who purchased a hot or iced coffee, newly designed bracelets, or donated to online initiatives such as #CampInForCampDay. Restaurant owners also went above and beyond on Camp Day by hosting games, car washes in drive-thrus and parking lots, and even sold paintings, drawings and local crafts created by family and friends with 100% of proceeds donated to the Tim Hortons Foundation Camps.
Tims Camps support kids between the ages of 12 to 16 – a vulnerable and important developmental time that helps shape who they will become as adults. Through the multi-year Summer Program, youth learn skills like leadership, resilience, and responsibility. They become empowered to believe in their own potential and change their stories for the better.
Camp Day History:
In 1986, a group of Restaurant Owners in Atlantic Canada decided they wanted to have a Tim Hortons camp in their region, just like the first camp that was established in Parry Sound, Ontario. They came up with the idea to donate the proceeds of coffee sales from one day from every Atlantic Canada restaurant to fund a new camp. On May 6, 1987, the "First Annual Tim Horton Children's Foundation Day" occurred, raising over $131,000. With some additional fundraisers and donations, the Tim Horton Children's Camp opened in 1988 on the shores of the Northumberland Strait in Tatamagouche, Nova Scotia. It wasn't until 1991 that the fundraiser went chain-wide and every Tim Hortons location from coast to coast to coast was donating coffee sales on what they referred to as "Camp Day Canada."